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How to SEO your website yourself - FREE

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How to SEO your website yourself - FREE

Post by LeahG on Fri 28 May - 11:44

Mike Linder of Invicta SEO very kindly gave me permission to publish this VERY helpful article that he wrote on how to optimise your website for searchengines.
_________________________________________________________
Make your website work for you by Mike Linder

So you have got your business up and running, you have worked hard to get this far and you now need to start bringing in the customers. “A website is what we need” you say! So you build your website or you get somebody else to do it, its uploaded and wait for it, crash bang, hope and dreams of a million new customers from the web ruined, it does nothing, no customers, no sales, no nothing, a black hole in your business dreams.

What’s gone wrong?

The website needs to optimised so that search engines like Google, Yahoo and Ask can find your site.

SEO ( search engine optimisation ) is a very very hot topic these days. How do you get your web site within the first few pages of the major search engines? How do you go about increasing your Google page rank? how do you get the search engines and directories to find your website and then index it?

There are a lot of companies out there who dedicate themselves full-time to optimising and this can cost you a large amount of money each month, money that you could use else where in your business. This is something a lot of people can’t necessarily afford to pay for or spend the time on.

However, there are a few simple things you can do yourself when building your site that will help increase your chances of having good results, below are a few of these items which you will find useful. Nothing here is difficult to do nor is it time consuming.

Title Tag
Near the very top of a web site’s source code you’ll find a few meta tags, the standard ones being the Title, Description and Keyword tags. The title tag plays a very large role in the indexing of your web site, that it is considered the most important of the three.

A page title is the first thing a search engine will look at when determining just what the website page is about. It is also the first thing potential visitors will see when reading your search engine listing.

It’s important to include a few relevant keywords in the title tag but don’t go overboard you don’t want to do what’s known as “keyword stuffing” which does nothing but make your web site look like spam. Most people will include either the company name, or title of the particular page here, as well.

Meta Tags
There are two primary meta tags in terms of getting your site out there, the description and the keyword tag. It’s long debated whether the search engines use the description tag as far as ranking your results. However it is one of the important tags because it is listed in your search result, it is what users read when your link comes up and what makes them decide whether or not to click on your link.

Be sure to include a few very relevant keywords in this tag, but don’t fill it with keywords. The description tag should read like a sentence, not a keyword list.

Due to “keyword stuffing” many search engines now completely disregard the keyword tag. It is no longer as important as it was years ago, however it doesn’t hurt to include them in your source code.

When you create your keyword list, you will want to think of the specific terms people will type in when searching for a site like yours. Just don’t go overboard, too many duplicates are not a good thing (as in dog, big dog, small dog, dogs, big dogs, small dogs and so on). Those are all basically the same keywords, so pick one or two variations at the most and move on.

Proper Use of the Heading Tags
Heading tags are an important element to consider when writing out your site. Use of heading tags helps the users, the web browsers and the search engines know where the major key points of your site are.

Your main page title should use the tag such as

Welcome to whatever

this shows what your page is about. The use of additional tags, such as

and

are equally important by helping to break down your website into sections, these tag go right down to

and also give a visual break in the text. The various heading tags give a priority to the content and help to index your website properly.

Alt Attributes on Images
Alt attributes are when you hover your mouse cursor over an image on the net some text will appear. Putting good alt attributes on your images serves two purposes. In terms of SEO, putting a brief yet good descriptive alt attribute along with your image, places relevant text to your source code that the search engines can see when indexing your site. The more relevant the text on your page the better chance you have of getting higher rankings on the search engines.

Title Attributes on Links
Including title attributes on links is yet another very important step that any good web site will have. As a note, you should use descriptive text for your links. “Click here” doesn’t tell a person anything or the search engines what the link is. At least put a title tag that will explain that “Click Here” means “whatever you want it to mean” for example. Better yet make the main link text like “whatever you want it to mean” this will give a little bit of value to the link.

XML Sitemap
XML sitemaps are used by the search engines in order to index your site.
This list of ALL pages, posts, etc. of your site also includes information such as the date the page was last changed. You will need a site map.

Relevant Content
Having some content relevant to your main page or site topic is one of the most important aspect of a page. You can put all the keywords you want in the meta tags and alt image tags, etc but if the actual readable text on the page is not relevant to the target keywords, it ends up being a waste of time.
While it is important to include as many keywords in your page as possible, it is just as important for it to read well and make sense.

When creating your site, try to write naturally, explaining whatever information you’re discussing. Make it relevant, and have it make sense to the reader. Even if you trick the search engines into thinking your page is great when a customer arrives at the site and can’t understand your information they will leave your site and move on to the next.

Building Links

We’ve all heard of the Google Page Rank it seems to be every web site owner’s dream to have as high a page rank as possible.

DO NOT BE TEMPTED TO USE LINK FARMS for getting links to your site.
Write a Blog with relevant content, put a link to your site in the blog.

Social Media

Social Media is a very large factor these days in getting your web site noticed, that it’s an important element to include in your plan.
Social media ranges from the social networks like Twitter and Facebook to social bookmarking sites such as Delicious, Digg and so on. Once you start to build your own networks and add quality content on your web site or blog, you’ll see traffic to your web site increasing.

Mike Linder
www.invicta-seo.com
Attribution: Author: M Linder – http://www.invicta-seo.com
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LeahG
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Re: How to SEO your website yourself - FREE

Post by grantw on Sat 29 May - 10:50

When creating my various home made site efforts I have pretty much covered a lot of those areas [expression design has a page properties link where you can fill in the META data] yet my sites only seem to show up highly with very specific searching [ and I dont mean the url!] Great info which I will set about using!
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Re: How to SEO your website yourself - FREE

Post by LeahG on Sat 29 May - 19:29

My experience is that the best way is to have the keyword you're after in url, title, headings and content and you need to update your content perhaps three times weekly on your niche topic. Also joining blogger communities really helps in terms of viewings, followers, links in and out and so on.
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